This research aims to empirically examine the influence of service recovery and repurchase intention on customer satisfaction at PT Sicepat Ekspres Jakarta. Moreover, the study applies service recovery as an independent variable, repurchase intentions as a dependent variable, and customer satisfaction as an intervening variable. This study uses quantitative design and employs path analysis as a data analysis method. The data were collected through questionnaires and literature studies. The sampling technique is accidental sampling consisting of 100 customers who had made complaints. The result shows that there is a direct and significant effect of service recovery and customer satisfaction on repurchase intention. The existence of customer satisfaction through service recovery can lead to repurchase intention. PT Sicepat Ekspres Jakarta considers customer satisfaction as one of the important aspects and therefore holds service recovery for customers’ complaints.

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Analysis of Service Recovery on Repurchase Intention in Last-Mile Delivery Services

  • Dinar Dewi Kania,
  • Dian Anom Baskoro,
  • Tasya Novi Ardhani,
  • Antar Abad Ariq,
  • Khairul Firdaus Adrutdin

摘要

This research aims to empirically examine the influence of service recovery and repurchase intention on customer satisfaction at PT Sicepat Ekspres Jakarta. Moreover, the study applies service recovery as an independent variable, repurchase intentions as a dependent variable, and customer satisfaction as an intervening variable. This study uses quantitative design and employs path analysis as a data analysis method. The data were collected through questionnaires and literature studies. The sampling technique is accidental sampling consisting of 100 customers who had made complaints. The result shows that there is a direct and significant effect of service recovery and customer satisfaction on repurchase intention. The existence of customer satisfaction through service recovery can lead to repurchase intention. PT Sicepat Ekspres Jakarta considers customer satisfaction as one of the important aspects and therefore holds service recovery for customers’ complaints.