This research explores the mediating role of quality-related factors in the relationship between service quality and passengers’ intentions to repurchase in-flight services. The findings of the study confirm the validity of all proposed hypotheses, highlighting the complex interplay between service quality and three key dimensions: customer loyalty, perceived halo quality, and repurchase intentions. By gathering responses from 370 participants through online questionnaires, this investigation employs the SMART PLS methodology to assess ratings on a 1–7 scale. The triad of customer loyalty, perceived halo quality, and repurchase intentions emerge as significant drivers influencing passengers’ inclination to choose the airline's services again. This empirical study provides insights into the underlying mechanisms that drive consumer behavior within the airline industry. Additionally, it sheds light on the mediating factors that contribute to fostering intentions for future repurchases.