“Syarikat KB Permai” and “Li Xiaobai” are representative silverware brands of non-heritage silverware handicrafts in Kelantan and Yunnan, but they have developed differently in different regions and within similar production processes. In the context of the development of silverware handicraft industry in Kelantan and Yunnan, the current situation of the two brands is studied; and a brand value evaluation model is constructed to examine the five dimensions of awareness, brand perception, loyalty, brand association and stakeholder value. Finally, based on the expert rating and hierarchical analysis method to determine the weights of indicators at all levels of the single layer, presenting the comparison results and comprehensive evaluation of the two brands, to promote the construction of a comprehensive evaluation system of the brand value of silverware handicrafts by empirical research.