A Comprehensive Analysis of Customer Perspectives on Service Quality in the Public Sector Banks
摘要
The Regional Rural Banks (RRBs) are the government banking sector run under the guidelines of the Reserve Bank of India. The primary goal of the RRBs is to serve the rural areas where banking facilities are less. Uplifting the rural people. The current study sheds light on the branch expansion and contraction, Status of RRBs in each state of India, Major changes that have been taken in regards to RRBs since they have been established and their effect. The present research has specially taken a specific RRB that is Andhra Pragati Grameen Bank (APGB) highlighting the performance of the (APGB) concerning to customer satisfaction. As client happiness plays a vital role in improving the performance of the banking sector, we have conducted experimental work to evaluate the performance of the APGB in satisfying their respective customers. It is evaluated that even though the profits are low in the APGB the APGB is satisfying their customers from their respective services.