Artificial intelligence (AI)-driven digital transformation has sparked a fresh wave of disruption in the business world, drastically changing several operations, including marketing. By employing sophisticated algorithms to evaluate vast amounts of data, the latter is transforming predictive marketing and enabling accurate, customized consumer targeting as well as the prediction of environmentally conscious customer behavior. This article’s goal is to look into the possible uses of artificial intelligence (AI) in predictive marketing. In particular, we will concentrate on the integration of artificial intelligence (AI) methods to forecast customers’ green behaviors, which are becoming more and more significant in the present environmental awareness landscape. These methods include data mining, supervised learning, ANN, and clustering. The paper also highlights the potentially revolutionary nature of AI-powered predictive marketing, particularly in the context of environmental sustainability. Brands and organizations can enhance their sustainability goals and obtain a competitive advantage by forecasting the actions of eco-aware consumers.