Placed at the intersection of language policy and planning, language ideology, and translation studies, the present chapter centres on the way in which linguistic labels such as ‘non-sexist’, ‘gender-neutral’, ‘gender-sensitive’, and ‘gender-inclusive’ are currently employed in Romanian. In its focus on gender-inclusive labels concerning language, the analysis dwells on the gender equality plans and guidelines of prominent higher education institutions in Romania, which play a representative role in language policy formation. It is emphasized that such guidelines emerge as part of a complex negotiation between the gender equality recommendations of the European Union and the standard imposed by the Romanian Academy, as a significant language policy maker. Taking as a point of reference the concept of ‘covert translation’ (House, A model for translation quality assessment, Narr, 1977; Translation quality assessment: A model revisited, Narr, 1997; Applied Linguistics, 41(1), 10–29, 2020), the chapter discusses Romanian gender-inclusive labels in terms of recontextualization. This recontextualization is seen as dependent on the attitudes, norms, and ideologies currently embraced by the translators and language policy makers in Romania.