Marketing executives in business-to-business (B2B) industries are increasingly challenged to adopt and effectively engage with advanced technologies, i.e., digital media, in line with their customer relationship management (CRM) systems to distribute solutions and services in international markets successfully. This chapter is based on a survey of 530 marketing and sales executives from B2B vendors, third parties, and buyers in the DACH, Western European, and North American regions. The authors identified the account-based marketing-related process phases to optimize the management of existing and new accounts internationally. The emphasis is on generating leads and opportunities with advanced technologies, resulting in accelerated business and recurring income streams. In particular, the authors develop practitioner-oriented indices that understand the driving forces behind advanced technology usage and determine the specific media suitable for the essential account-based marketing-related process phases. The authors discuss the inclination to engage in advanced technologies, present a relevant set of digital media, and develop two dimensions of business performance metrics. Moreover, they recommend practitioners to build awareness, mentor, and incentivize advanced technology usage, especially for tech-averse account marketing executives. Finally, the authors present proven concepts supported by industry case studies that help practitioners optimize their account-based marketing (ABM) by aligning the siloed processes between the marketing and sales functions, replicating the research to their industry, and creating an excellent customer experience.