Creative and innovative approaches are crucial in our increasingly digitized world of B2B marketing to establish a core brand message in the minds of potential customers. That’s why Würth Elektronik has teamed up with the YouTube electronics influencer GreatScott!, a partnership that has been successful for over 5 years now. This collaboration aims to bring complex technical content to the global electronics community in an easily understandable way, to strengthen the Würth Elektronik brand through cross-media communication on YouTube and other platforms and to inspire existing and new target groups. High-quality, in-depth YouTube videos on topics from the electronics industry—such as EMC testing methods, DIY projects, electronics tutorials, and how-to content—are at the heart of this collaboration. The results speak for themselves: Influencer marketing can be implemented strategically and successfully in the B2B sector. This method, mainly known from consumer marketing, not only generates brand awareness, but also effectively positions technology topics, innovativeness, service leadership, and complex products in the technical context and brings them to life. This article explores the partners, strategies, and achievements of this collaboration.