Many marketers treat content creation as purely artistic work. Content ideas are based on their intuition and the authors in a team work according to completely different standards. Attempts to enforce discipline are treated as an attack on the creative process. In the meantime, content marketing must be incorporated into the process to be effective. The use of a process framework in content marketing management provides room for creative work but also ensures the consistency and predictability necessary for the work of the organization. This chapter guides you through the best practices of professional content creation process management, developed and constantly refined by leading editorial teams. The contribution not only provides a specific description of the various phases of the content management process but also a specific description of the tasks and activities that must be carried out in each phase of the process.