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This case study highlights how the Service Business Unit of Daikin Industries, Ltd., a global leader in air conditioning, transformed its B2B marketing to adapt to the digital age. Facing challenges like an underused website and limited digital expertise, Daikin recognized the need to modernize. They set clear goals: Partnering with Innova, Daikin revamped its digital strategy, focusing on: Key outcomes: Results: Key Takeaway:

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Cooling Down Costs, Heating Up B2B Leads: Daikin’s Digital Marketing Evolution

  • 章节

  • 发表日期：

    2025年

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  • Ryota Kobayashi,
  • Saki Tanaka,
  • Sunao Munakata

摘要

This case study highlights how the Service Business Unit of Daikin Industries, Ltd., a global leader in air conditioning, transformed its B2B marketing to adapt to the digital age. Facing challenges like an underused website and limited digital expertise, Daikin recognized the need to modernize. They set clear goals: Partnering with Innova, Daikin revamped its digital strategy, focusing on: Key outcomes: Results: Key Takeaway: