This chapter provides a comprehensive, hands-on guide to leveraging LinkedIn Ads as a high-impact performance channel for B2B marketing. With precise targeting capabilities and a business-focused user base, LinkedIn offers a unique opportunity to connect with decision-makers—if done right. Theresa Sturm, a leading expert in performance marketing, outlines a proven framework for maximizing ROI, from identifying the ideal customer profile and defining campaign goals to optimizing creatives and implementing advanced retargeting strategies. Illustrated through two real-world case studies, the chapter showcases how even small budgets can generate high-value leads when paired with smart targeting, compelling content, and data-driven optimization. A must-read for marketers aiming to unlock the full potential of LinkedIn Ads in complex B2B ecosystems.