Social Selling: Is it a hype or a new sales approach? This question was asked by many CEOs and sales managers at the beginning of the Corona pandemic. At that time, social selling, i.e., the relationship-oriented use of social media to achieve sales goals, was considered a solution to enable customer contacts despite travel restrictions. Many companies have trained their sales staff in the use of LinkedIn, the leading social media platform in B2B business. Now the question arises whether these efforts were successful and what success factors exist for implementation. The case study from the field of drive technology presents the approach of an implementation and the results of a survey among the employees. This allows initial conclusions to be drawn about success factors for social selling in B2B companies.