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China presents great opportunities for foreign B2B companies. It is important to understand and analyze the basic cultural and technical characteristics of the local market in order to develop a well-tailored marketing and sales strategy. Digital channels such as WeChat and Baidu play a central role in the B2B landscape and are essential to long-term business success.

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Digital Marketing in China: How B2B Companies Successfully Enter the Chinese Market

  • 章节

  • 发表日期：

    2025年

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  • Nils Horstmann

摘要

China presents great opportunities for foreign B2B companies. It is important to understand and analyze the basic cultural and technical characteristics of the local market in order to develop a well-tailored marketing and sales strategy. Digital channels such as WeChat and Baidu play a central role in the B2B landscape and are essential to long-term business success.