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Lead capturing at trade fairs and in field sales by the sales department still poses a challenge in many B2B companies. Due to the use of smartphones and tablets in sales, more and more companies are relying on digital solutions for capturing leads. This chapter explains the advantages of digitizing and automating the process of capturing leads and what cost savings can be realized with an appropriate solution.

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Digital Lead Capturing: How to Ignite the Turbo for Automated Marketing

  • 章节

  • 发表日期：

    2025年

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  • Boris Ringwald,
  • Oliver Nolte

摘要

Lead capturing at trade fairs and in field sales by the sales department still poses a challenge in many B2B companies. Due to the use of smartphones and tablets in sales, more and more companies are relying on digital solutions for capturing leads. This chapter explains the advantages of digitizing and automating the process of capturing leads and what cost savings can be realized with an appropriate solution.