All B2B marketing professionals, from beginners to long-standing experts, are driven by the same goal: They want to successfully market their companies’ products, services, and technologies with convincing messages. The Marketing Canvas is a visual thinking method that starts where the Business Model Canvas ends. It helps you to quickly and comprehensively grasp the specific benefits of complex products in order to precisely address the corresponding target audience. The starting point is a joint Marketing Canvas workshop with internal experts from your organization, where you summarize the knowledge of your team systematically on just one page. You will get to know the nine Canvas fields in this article step by step. Each field has a set of questions that helps you filter out relevant key information, so that you can easily understand unfamiliar facts even in new projects. This enables you to recognize overarching contexts and knowledge gaps early on, develop better ideas, and uncover hidden potentials of your products and services. In the last part of this article, you put your newly gained knowledge to the test and immerse yourself in a real Marketing Canvas. You will learn from practical experience how this method leads to maximum clarity, so that you can easily derive a coherent, result-oriented go-to-market strategy from a 360-degree perspective.