Marketing automation can serve as a central docking station that brings together other important marketing technologies (MarTech) that encompass about 8000 solutions by 2020. This and the fact that the decision-making processes for technology investments within B2B organizations are driven by cross-functional stakeholders, makes the choice of the right marketing automation platform a venture that requires a lot of customization efforts and probably a redefinition of the role of marketing within the organization. This case study shows how a medium-sized company has successfully used this essential process to build the foundation for a sustainable MarTech stack infrastructure as part of the path to predictive profit marketing.