Services have become a key concept in the business world. Whilst service industries have gained popularity and profitability over the years, the inclusion of services in the manufacturing industry has become increasingly important to diversify and attain growth for manufacturing organizations. The shift from productProduct centric to service centricService centric has sprung growth opportunities in gaining competitive advantageCompetitive advantage and engagementEngagement in various customer solutionCustomer solutions streams. The concept of servitizationServitization was first introduced by Vandermerwe and Rada, 1988 as offering services to add valueValue to the core corporate offering.

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Servitization

  • Naushaba Chowdhury,
  • Pravin Balaraman,
  • Jonathan Liu,
  • Ibrahim Sirkeci,
  • Jonathan A. J. Wilson

摘要

Services have become a key concept in the business world. Whilst service industries have gained popularity and profitability over the years, the inclusion of services in the manufacturing industry has become increasingly important to diversify and attain growth for manufacturing organizations. The shift from productProduct centric to service centricService centric has sprung growth opportunities in gaining competitive advantageCompetitive advantage and engagementEngagement in various customer solutionCustomer solutions streams. The concept of servitizationServitization was first introduced by Vandermerwe and Rada, 1988 as offering services to add valueValue to the core corporate offering.