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This study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador’s retail appliance sector. Using Spearman’s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors—such as technological infrastructure and social impact—and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth.

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Digital Economy and Consumer Purchase Decisions in Retail Appliance Stores in Ecuador

  • 会议论文

  • 发表日期：

    2025年

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  • Nelson Roberto Valdez Morocho,
  • Nicolás Sumba-Nacipucha,
  • Jenny Paola Lis-Gutiérrez,
  • Jorge Cueva-Estrada

摘要

This study investigates how dimensions of the digital economy affect purchasing decisions in Ecuador’s retail appliance sector. Using Spearman’s Rank Correlation Coefficient and hierarchical clustering analysis on data from 658 participants, the study finds a strong positive correlation between digital economy factors—such as technological infrastructure and social impact—and purchasing decisions. The research highlights the need for improved digital services and infrastructure. It concludes that a comprehensive digital strategy is crucial for enhancing consumer satisfaction and economic growth.