Scholarlink

This paper investigates the role of digital diplomacy in Israeli-Arab relations, particularly since the signing of the Abraham Accords in September 2020. Israel has leveraged social media and digital platforms to promote normalization agreements, emphasizing economic cooperation and regional stability. Despite substantial engagement on these platforms, negative sentiments towards normalization remain prevalent. The study utilizes quantitative analysis and the Digital Diplomacy Index to assess the effectiveness of Israel’s digital diplomacy efforts. Findings indicate significant engagement but also highlight ongoing challenges, including geopolitical dynamics and historical tensions, in fostering positive Arab-Israeli relations.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Israeli Digital Diplomacy Towards Arab States: Social Media Engagement Analysis

  • 会议论文

  • 发表日期：

    2025年

查看全文
  • Fady Ayad,
  • Anna Sytnik

摘要

This paper investigates the role of digital diplomacy in Israeli-Arab relations, particularly since the signing of the Abraham Accords in September 2020. Israel has leveraged social media and digital platforms to promote normalization agreements, emphasizing economic cooperation and regional stability. Despite substantial engagement on these platforms, negative sentiments towards normalization remain prevalent. The study utilizes quantitative analysis and the Digital Diplomacy Index to assess the effectiveness of Israel’s digital diplomacy efforts. Findings indicate significant engagement but also highlight ongoing challenges, including geopolitical dynamics and historical tensions, in fostering positive Arab-Israeli relations.