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The contemporary business landscape is witnessing a shift toward the development of ecosystems, with franchising emerging as a popular solution for expedited growth in this arena. This strategy allows businesses to minimize market expansion costs and prioritize investment in their core strengths rather than expending resources on lower-tier branch networks. However, success within this model necessitates continuous innovation, process optimization, and technological integration to maintain a competitive edge. This research aims to provide guidance on the development process, enabling developers to establish intermediary franchise stores within a service ecosystem with greater ease and efficiency.

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Constructing a Framework for Establishing a Service Store Franchise Model Within the Brand Ecosystem

  • 会议论文

  • 发表日期：

    2025年

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  • Nguyen-Vang-Phuc Nguyen,
  • Anh-Tien Tran,
  • Phong-Nhat Nguyen,
  • Ivan Kristianto Singgih

摘要

The contemporary business landscape is witnessing a shift toward the development of ecosystems, with franchising emerging as a popular solution for expedited growth in this arena. This strategy allows businesses to minimize market expansion costs and prioritize investment in their core strengths rather than expending resources on lower-tier branch networks. However, success within this model necessitates continuous innovation, process optimization, and technological integration to maintain a competitive edge. This research aims to provide guidance on the development process, enabling developers to establish intermediary franchise stores within a service ecosystem with greater ease and efficiency.