With the development of competition and technological systems, the importance of digital marketing has increased, especially with artificial intelligence. Hence, the current study came to investigate the relationship between digital marketing and artificial intelligence, and accordingly, the descriptive method was addressed. For the purposes of collecting data, a questionnaire was distributed to 200 respondents, and after collecting the data, it was analyzed using on statistical equation modeling. The results of the study showed that there is a positive relationship between digital marketing and business intelligence, and therefore the study recommended the necessity of employing artificial intelligence within marketing work in a way that serves customers and the company to improve overall performance and respond quickly to customers at any time and with ease and smoothness.