The Influence of Strategic Thinking on Digital Marketing
摘要
Strategic thinking has an important impact on cooperation with digital marketing strategies, in addition to the possibility of enhancing the company’s goals and vision, which enhances the market’s dimensions and movements. Strategic thinking is based on making decisions based on the market, and digital marketing enables it to access these responses and knowledge in the market. Through the current study, we will explore this relationship further because of its importance to companies in the business environment, in addition to the great challenges and rapid opportunities. Accordingly, the descriptive approach was adopted to reach the objectives of the study by comparing previous studies and what they found in the field, and the study concluded that there is a relationship. There is a direct positive relationship between marketing strategies and strategic thinking, which allows for faster access to companies. Therefore, companies must be recommended to enable this relationship, especially since marketing deals with all parties of the company, and this reinforces the importance of linking it to all the company’s work.