The Effect of Marketing Videos on Increasing the Number of Audience Followers: Facebook Platform
摘要
The great development currently in all sectors has generated many tools that enhance followers and strengthen the bonds of communication with individuals at all levels, and this is reflected in the competition to reach a larger number of followers through advertisements, and in this study, it was specifically in videos. Accordingly, this study came to determine how promotional advertising videos on the Shahid page relate to one another. Utilizing the Facebook network and growing its audience within the time frame of March 18–April 5, 2024. Based on the content analysis indicator and the media dependence theory, this study used a descriptive analytical methodology. The public’s dependence on the Shahid website is a significant finding from the study, among other conclusions. a Facebook network where viewers may watch promotional videos and grow their fan base and engagement, contingent on the drama’s plot, heroes, and characters, as well as the regularity with which the videos are posted to the Shahid page. Internet via the Facebook network. Therefore, marketers must adopt these advertising videos through social media platforms, especially Facebook, because of its wide spread.