The purpose of this study was to ascertain how governments may use the Jordanian Ministry of Environment’s social media platform—specifically Facebook—to increase public awareness of climate change issues. According to the report, the ministry has acknowledged the value of using social media, especially Facebook, to spread awareness of the climate change phenomena among its varied audience. In some ways, though, the ministry has not made the most of this platform. Over the course of a year, for example, the majority of the published content was devoted to reporting on events that were arranged by the ministry, other government departments, and international organizations. Scientists, research institutes, and colleges were allotted a limited amount of space, which was utilized only to declare certain rules and recommended solutions rather than to describe and understand the event. This was demonstrated by the fact that the majority of the content was published as news articles rather as reports, investigations, or even news stories. Remarkably, only one piece of content addressed this topic, even though Jordan is a host nation, indicating a greater susceptibility to climate change. The researcher suggested that the target audience should be educated and that platform management be delegated to journalism experts who can go deeper into subjects, provide more thorough explanations of events and procedures, and make information easier for the general public to understand. The study also underlined the significance of funding and investing in small-scale projects in the trash recycling and clean energy sectors, as well as moving beyond news stories and leveraging cutting-edge digital platforms. Additionally, the researcher emphasized the need of concentrating on reports.

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Governments and Their Role in Raising Public Awareness About Climate Change Through Social Media (Facebook as a Model)

  • Reem Mushref Aleifan

摘要

The purpose of this study was to ascertain how governments may use the Jordanian Ministry of Environment’s social media platform—specifically Facebook—to increase public awareness of climate change issues. According to the report, the ministry has acknowledged the value of using social media, especially Facebook, to spread awareness of the climate change phenomena among its varied audience. In some ways, though, the ministry has not made the most of this platform. Over the course of a year, for example, the majority of the published content was devoted to reporting on events that were arranged by the ministry, other government departments, and international organizations. Scientists, research institutes, and colleges were allotted a limited amount of space, which was utilized only to declare certain rules and recommended solutions rather than to describe and understand the event. This was demonstrated by the fact that the majority of the content was published as news articles rather as reports, investigations, or even news stories. Remarkably, only one piece of content addressed this topic, even though Jordan is a host nation, indicating a greater susceptibility to climate change. The researcher suggested that the target audience should be educated and that platform management be delegated to journalism experts who can go deeper into subjects, provide more thorough explanations of events and procedures, and make information easier for the general public to understand. The study also underlined the significance of funding and investing in small-scale projects in the trash recycling and clean energy sectors, as well as moving beyond news stories and leveraging cutting-edge digital platforms. Additionally, the researcher emphasized the need of concentrating on reports.