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OBJECTIVE 1: To understand how prices are established and set. OBJECTIVE 2: To demonstrate the two basic price-setting methods, cost-plus profit and market-based technique. The EVC (Economic Value to Customers) is also discussed among the market-based methods in this chapter. OBJECTIVE 3: To show new and newly used pricing policies to meet the challenges of today’s turbulent environment.

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Methods of Price Setting

  • 章节

  • 发表日期：

    2025年

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  • Gábor Rekettye,
  • Jonathan Liu,
  • Pál Danyi

摘要

OBJECTIVE 1: To understand how prices are established and set. OBJECTIVE 2: To demonstrate the two basic price-setting methods, cost-plus profit and market-based technique. The EVC (Economic Value to Customers) is also discussed among the market-based methods in this chapter. OBJECTIVE 3: To show new and newly used pricing policies to meet the challenges of today’s turbulent environment.