Objective 1: To discuss the changing elbowroom of pricing decisions and its consequences on the companies’ pricing activity. Objective 2: To categorise business policies according to their relation to the borders of the zone of pricing. Objective 3: To present the different new disruptive pricing policies categorised into price-based, hybrid, and value-based pricing.

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New Price-Based Business Models

  • Gábor Rekettye,
  • Jonathan Liu,
  • Pál Danyi

摘要

Objective 1: To discuss the changing elbowroom of pricing decisions and its consequences on the companies’ pricing activity. Objective 2: To categorise business policies according to their relation to the borders of the zone of pricing. Objective 3: To present the different new disruptive pricing policies categorised into price-based, hybrid, and value-based pricing.