Notes on the relationship between the two Parts of this study, and of the methods employed in this Part, introduce the chapter. An explanation follows of how catchwords/phrases serve to illuminate discourse features at specific junctures. A section then outlines global regime-changes in favour of privatization and deregulation in the 1990s and the concurrent commercialization and opening-up of Internet Technology. Two further sections describe how perceptions of the internet were powerfully shaped by the two title catchwords of this chapter. ‘Information superhighway’ presented a top-down perspective of the internet. It referred to the internet as a policy and strategy area of principally the USA government and relevant corporations. ‘Cyberspace’ offered a kind of bottom-up perspective for internet developers and users. The term evoked a new world to take into possession, which could be designed and structured in original and unprecedented ways, where aspirations that extend upon and go beyond real-world practices could be pursued.