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This article deals with the digitalization of communication departments. It not only presents the current status but also questions why a digital transformation is necessary at all. It also describes hurdles, such as a lack of implementation, project management, and data expertise, and provides recommendations on how to overcome them. The focus is on a master plan that paves the way for the complete digitalization of the communication value chain.

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Why Companies Need to Get Started with the Digital Transformation of their Communication

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  • 发表日期：

    2025年

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  • Thomas Mickeleit

摘要

This article deals with the digitalization of communication departments. It not only presents the current status but also questions why a digital transformation is necessary at all. It also describes hurdles, such as a lack of implementation, project management, and data expertise, and provides recommendations on how to overcome them. The focus is on a master plan that paves the way for the complete digitalization of the communication value chain.