This paper analyzes 121 articles on digital marketing trends for sustainable business practices in the area of economic growth. It applied bibliometric analysis, cluster analysis (VOSviewer), co-citation, and co-word analysis based on global research ranging from 2017 to 2024. Based on the findings, CSR, environmental protection, governance, and innovation in digital marketing have thus been considered critical drivers of economic growth. While India and China have major contributions, the UK also has some influencing studies. The present study explored the relationship of digital marketing with sustainability and consumer engagement. Green innovation, technology-driven solution, and digital transformation will be a good scope for future research. Limitations: The present study is based on Scopus database, and more databases are recommended for wider insights.