The present study aims to investigate how content marketing elements affect customers’ purchasing intentions of mobile services-Ooredoo-in the State of Setif—Algeria. A questionnaire was used for data collection and information gathering from the study sample. To this aim, we collected 476 respondents’ answers that were eligible for statistical analysis. According to the field study’s findings, there is a link between customers’ purchasing intentions of the sample study and the use of Ooredoo for content marketing. According to the study’s comprehensive findings, amusement, relevance, and credibility are the three aspects of content marketing that have the strongest beneficial effects on customers’ intentions to purchase mobile phone services in Setif state.