The research seeks to demonstrate the relationship between artificial intelligence and supporting marketing campaigns. By delving into the employment of the features of artificial intelligence technology with marketing strategies. This enhances a deeper understanding of consumer behavior and delves into their desires and needs. Which is reflected in the brand’s performance through digital advertising, so that the desires and interests of customers are simulated through advertisements based on information accessed through artificial intelligence, as artificial intelligence provides many important applications that communicate directly with customers, and accordingly the study concluded that there is a positive relationship between artificial intelligence and marketing campaigns, and accordingly, decision-makers in companies must enhance the employment of artificial intelligence applications, especially in the field of marketing, especially since the business market is now suffering from high competition and rapid developments.