Risk management is critical to the success of any project. There are a variety of risk management strategies that can be applied at different stages of the process. The effect of digital marketing on project risk management is examined in this study. Changes in risk management as a result of digital marketing are explored, as well as the impact of digital marketing on risk management considerations. Risk management in digital marketing has grown tough due to the numerous concerns that arise while interacting with the internet world, such as vulnerability. We have discovered that if marketing is done well, there is little likelihood of project risk. We look at ten research studies to see how digital marketing affects risk management. We learn that risk management in a project should begin at the beginning. Using a marketing project risk management system can cut project costs by 35 percent on average, according to global experience. We conclude that risk management is essential in all projects; however, because the complexity of risk management has increased as a result of digital marketing, we have found various strategies by which risk management can be enhanced.

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Marketing in the Digital Glow, Managing Project Risk Like a Pro

  • Mounir El Khatib,
  • Mohammad Sami Al Hazza,
  • Hamda Habib Kazim,
  • Shaikha Al Bedwawi,
  • Haitham M. Alzoubi

摘要

Risk management is critical to the success of any project. There are a variety of risk management strategies that can be applied at different stages of the process. The effect of digital marketing on project risk management is examined in this study. Changes in risk management as a result of digital marketing are explored, as well as the impact of digital marketing on risk management considerations. Risk management in digital marketing has grown tough due to the numerous concerns that arise while interacting with the internet world, such as vulnerability. We have discovered that if marketing is done well, there is little likelihood of project risk. We look at ten research studies to see how digital marketing affects risk management. We learn that risk management in a project should begin at the beginning. Using a marketing project risk management system can cut project costs by 35 percent on average, according to global experience. We conclude that risk management is essential in all projects; however, because the complexity of risk management has increased as a result of digital marketing, we have found various strategies by which risk management can be enhanced.