What’s (the) Matter
摘要
This chapter is a reminder of the importance of the materiality of our world. The two aspects of the materiality of AI systems will be approached: the material support of the digital world and the material effects of digitization. Using this critical argument, the chapter offers a critique of modernity as an aspiration to immateriality and rediscusses the effects of this aspiration on the way we conceive of artificial intelligence. Digitization in the way it is done in Western societies obscures the materiality of the virtual world and also transfers the costs of this materiality toward the global South, feeding into the story of “clean, environmentally friendly capitalism.” Language is capital in this process. For example, one of the major discussions in AI modeling is that of “reality drifting,” that is, when reality does not correspond (anymore) to the model on which the design of the algorithm is based, causing a malfunction. This language itself points to a possibly skewed or reversed view or “reality” as something that should correspond to the models we create in order to render it predictable and, consequently, exploitable. This aspect will be discussed here, alongside other material effects of digital applications and their use.