Health care is becoming increasingly remote with the advancement of social media and telemedicine. The increasing use of the internet among patients presents an important opportunity for health empowerment, as it can provide easy access to health information, resources, and support. Given these scenarios, it is crucial for healthcare professionals and researchers to understand the nuances of the “new healthcare” and develop the necessary skills and to ensure the safe and effective use of the internet in health care. The audience that accesses social media for health-related purposes is growing. Given the profound impact generated on the world’s population, social media has been considered a determining factor in health. The objective of this chapter is to discuss the current role of social media in health care. We present digital strategies such as the “Renal Health” profile on Instagram, developed by our research group, and by the International Society of Nephrology, as successful examples of interaction between healthcare providers and users. On the other hand, social media is also an area of concern for public health. The rapid spread of incorrect information, erosion of values, generic healthcare practices, and the use of social media by people interested only in financial return are some of the losses that have already been calculated. As a growing communication channel, social networks require special attention, given the speed and ambiguity of the content shared. It is increasingly necessary to develop reliable sources of information and provide appropriate professional guidance to these sources as well as better understand the consequences of using social media as empowerment tool.