Registering Trademark in the Digital Age: An Analytical Study of the Electronic Business Environment
摘要
This chapter explores the legal and practical dimensions of protecting trademark in the digital environment. The study examines the concept of a trademark, its types, and the procedures for registering trademark in the digital realm. It highlights the importance of trademark registration as a safeguard against infringements such as forgery and imitation. By analyzing relevant legal provisions, the chapter underscores the necessity for broader trademark protection, extending beyond traditional industrial and commercial trademarks to include service and well-known trademarks. The study also addresses the implications of digital piracy and cyber-theft, emphasizing the need for enhanced legal frameworks to ensure comprehensive trademark protection in the digital age.