Comparative Analysis of Online Food Delivery Services: Ahp-Topsis Model for Customer Service Quality
摘要
The study provides a comparative analysis of online meal delivery services by using the Analytic Hierarchy Process (AHP) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) models to assess the quality of customer service. The study focuses on five essential characteristics: Response Time to Queries (RQ), Problem Resolution Efficiency (PE), Politeness of Delivery Personnel (PD), Handling of Complaints (HC), and Order Tracking Accuracy (OA). Using the Analytic Hierarchy Process (AHP), the research determines that RQ is the most pivotal aspect in improving customer satisfaction, with PE being the next important factor. On the other hand, PD and HC are deemed to be less significant. According to the TOPSIS technique, Zomato is ranked as the top service provider, demonstrating superior performance in terms of both PE (Problem Resolution Efficiency) and PD (Politeness of Delivery Personnel). Swiggy and Uber Eats are ranked behind Zomato, with their positions determined by their respective strengths and shortcomings. The investigation highlights the significance of being timely and effectively solving problems, offering practical ideas for enhancing the quality of service in the fiercely competitive online food delivery industry.