Signature Expression is a key concept of Leading success, defined as the exceptional performance resulting from the authentic self-expression of committed employees, whose actions, interactions, and outcomes are directly connected and relevant to the transformation, consistent to the company’s values and purpose. Signature Expression necessitates both, the performance, and the performer, and is predicated on managers who can create a belonging environment to achieve superior results. Expression is the next big revolution waiting for you to unleash. The expression mindset is best understood as a process of BECOMING, measured operationally through engagement, performance, customer, and employee experience. Becoming is a dynamic process through which entities (whether they be physical, conceptual, biological—or organizations) undergo change, development, or evolution. Why is this important in business? There is no moment in the life of a company when the company stays the same, it is always becoming something, getting closer—or further away—to its goals and purpose. A great leading success leader will always reflect, what does this decision makes us become? It is through expression that leaders articulate their visions, declare how the future will be, and through the process of becoming how they produce the necessary change to achieve it.