This chapter employs textual ethnography to explore the evolving role of digital art portfolios in the careers of Japanese artists within the globalising arts world. Conventionally valuing non-verbal modes of artistic communication, Japanese artists are increasingly adopting verbal genres and conventions to articulate their identities as artists, thereby gaining recognition and credibility on a global scale. The findings reveal that the digitalisation of the art portfolio genre allows artists to use the genre beyond its original self-promotional purpose, by aligning with or diverging from established conventions. While artists who have studied abroad strategically employ verbal modes to align with global norms, those who have studied exclusively in Japan often approach unfamiliar verbal genres with ambivalence. This has given rise to a dynamic hybridisation of Japanese and Anglophone conventions, reshaping both the verbal and non-verbal dimensions of the digital portfolio genre.