Today, businesses face ever-increasing pressure to increase efficiency, improve service quality, and maintain competitiveness. Digital transformation is becoming an essential tool that enables businesses to respond to these challenges. The implementation of digital technologies not only increases productivity but also opens up new opportunities for innovation and growth. This article focuses on analyzing the impact of digital transformation on optimising selected business processes in the company, focusing on the accommodation services sector. The paper is based on the theoretical basis of digital transformation, the implementation of modern technologies in the selected company and the evaluation of the results of this transformation. Emphasis is placed on identifying the main challenges associated with digitization and proposing concrete measures to improve efficiency and competitiveness. In conclusion, the study emphasizes the key success factors of digital transformation and its impact on the company’s long-term growth.