Environmental communication, as a field of study, has approached communication as a representation of the environment and as a part of the environment. It is in this latter sense that is possible to understand “media ecology” and “media ecosystem” beyond a mere “nature metaphor”. Communication is a kind of environment, an environment responsible for generating meanings and coordinating actions, in sum, mediating things. We adopt this position to explain how memes, a ubiquitous modern form of communication, are a species of the media ecology that criticized the politics of the 26th United Nations Climate Change Conference in Glasgow in 2021—less formally known as COP26. This chapter claims memes are a part of the (media) environment that recycles pollutant media, producing a circular media economy. Memes re-appropriate a visual culture made with high pollutant means (the film industry), which also stimulates pollution (TV shows and movies about cars), to fight the political hypocrisy of COP26 (politicians travelling by plane to the conference). We show how this re-appropriation puts memes in a paradoxical situation: they must be hypocritical to fight hypocrisy. If memes are part of the (media) environment, using and developing environmental resources, this means the environment itself uses hypocritical communication strategies to manage its crises.