The metaverse, an amalgamation of digitally augmented physical reality and physically persistent virtual space, is swiftly becoming a catalyst for change in corporate operations. This article examines the potential of the metaverse in promoting creative, inclusive, and sustainable business models to help achieve the United Nations Sustainable Development Goals (SDGs). It examines the potential of the metaverse to enhance education, reduce inequalities, promote sustainable consumption and production patterns, and support climate action. By integrating immersive technologies, blockchain, and artificial intelligence, businesses can create value while addressing global challenges. This study reviews current literature, identifies key research questions, and outlines objectives to guide future research. It also highlights the evolution of the metaverse, offering insights into its potential to revolutionize business practices and contribute to a sustainable future. Suggestions for future research are provided to ensure the metaverse’s alignment with sustainable development principles.