This chapter explores the transformation of women’s labour in South Korea over the past fifty years, tracing the shift from textile and electronics factory work in the 1970s to call centre roles in the 2020s. Drawing on the tragic narrative depicted in Next Sohee, this study examines the socio-economic conditions, emotional labour, and persistent inequalities faced by female call centre consultants, often termed “Call-Sooni.” Through a decade of ethnographic research, the chapter reveals parallels between the factory girls of the Guro Industrial Complex and today’s call centre workers, bringing to light enduring issues of low wages, intensive surveillance, and health risks. The research highlights how both groups, despite differences in time and technology, remain in low-paid, unskilled roles within a rapidly industrialising society. This continuity illuminates the influence of economic transitions, labour policies, and societal values on women’s roles within South Korea's evolving labour market.