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This chapter introduces this book, Environmental valuation with discrete choice experiments in R. We describe our motivation for writing a book on discrete choice experiments (DCEs), with a focus on the methodological details and practical applications of DCEs. We briefly introduce the DCE approach and its importance in the field of environmental valuation, where it allows us to capture the value of goods and services when preferences are not sufficiently represented in the market. Finally, we emphasise the importance of a thorough review of the literature before beginning to conduct your own DCE, and offer a short guide on how to read this book based on the focus of your research and your experience implementing DCEs.

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Introduction

  • 章节

  • 出版模式：

    开放获取

  • 发表日期：

    2025年

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  • Petr Mariel,
  • Danny Campbell,
  • Erlend Dancke Sandorf,
  • Jürgen Meyerhoff,
  • Ainhoa Vega-Bayo,
  • Rebecca Blevins

摘要

This chapter introduces this book, Environmental valuation with discrete choice experiments in R. We describe our motivation for writing a book on discrete choice experiments (DCEs), with a focus on the methodological details and practical applications of DCEs. We briefly introduce the DCE approach and its importance in the field of environmental valuation, where it allows us to capture the value of goods and services when preferences are not sufficiently represented in the market. Finally, we emphasise the importance of a thorough review of the literature before beginning to conduct your own DCE, and offer a short guide on how to read this book based on the focus of your research and your experience implementing DCEs.