It is assumed that both magical and non-magical objectified external environment in concentrated form contain psychic energy, which is invested in it by its creators and can be absorbed by the living consciousness of a ‘consumer’—the viewer or listener—through participation. Experiments discussed in this chapter supported this assumption. These experiments showed that the magical environment has a greater psychological attraction for our living consciousness than the non-magical environment: both children and adults showed a significantly stronger desire to explore the magical than a similar but non-magical phenomenon. Further, the experiments revealed that exposure to the phenomena of objectified living consciousness in the form of a film with magical content activates the active living consciousness of the viewer and listener to a much greater extent than exposure to similar but non-magical phenomena: the participants improved significantly more in their cognitive abilities, such as discriminating realistic visual images from fantastical ones, divergent creativity, and recognition of commercial brands after watching a film with magical content than a film with similar but non-magical content.