This chapter focuses on problematic gambling, aiming to clarify when and how marketing actions intervene in the consumption continuum that culminates in this dysfunctional behaviour. Unlike compulsive buying, however, problematic gambling has garnered less interest from marketing and consumer behaviour scholars. As a result, this review extends beyond these fields, drawing heavily from psychological studies to address the “when” and “how” questions related to gambling behaviours. Similar to Chap. 2 , this chapter identifies key research streams within the literature on problematic gambling and offers suggestions for future research. Notably, this review encompasses a broader scope than those typically found in psychological literature, which often identifies marketing with advertising and primarily focuses on that aspect. By highlighting gaps in existing studies, I aim to encourage further exploration into the intersection between various marketing actions and gambling behaviours.