The growing visibility of activist scientists led to vibrant discussions of what perspectives should be represented in the 2017 March for Science and what their goals should be. In response to these highly tumultuous discussions, the March for Science underwent social pressure leading to its transformation from a “Scientists’ March for Science” to a more inclusive “March for Science.” This chapter examines how scientists’ appeals to egalitarianism and shift from an activist to an advocacy mindset, as documented in organizational documents, discussion boards, and social media, affect the public’s perception of scientists’ credibility and character.