People frequently use technological means to collect information from many sources, share it with others on social media, and communicate with friends on these platforms. Social media is therefore a crucial new tool for communication. Collaborative wikis, blogs, and content communities are just a few of the tools and technologies that make up social media. YouTube is the most widely used of these. The influencer’s content gets visible to the users of such platforms. The expansion of social media use has enabled massive and rapid spread ability of content, often called virality. This paper aims to examine the virality of different categories of YouTube videos using machine learning technique, where it plays a major role in analysis of YouTube data such as likes, dislikes, comment count and views. YouTube can serve as a path to virality and fabricate online videos, hence finding the correlation analysis among the videos, which enables us to classify the viral and non-viral video categories, thereby analysing the linear relationship among the features (likes, dislike, views and comment count.

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Analysis of Viral and Non-viral Categories of Video Through Social Media Using Machine Learning Techniques

  • B. A. Nagashree,
  • S. Satheesh Kumar,
  • V. Muthukumaran,
  • P. Rose Bindu Joseph

摘要

People frequently use technological means to collect information from many sources, share it with others on social media, and communicate with friends on these platforms. Social media is therefore a crucial new tool for communication. Collaborative wikis, blogs, and content communities are just a few of the tools and technologies that make up social media. YouTube is the most widely used of these. The influencer’s content gets visible to the users of such platforms. The expansion of social media use has enabled massive and rapid spread ability of content, often called virality. This paper aims to examine the virality of different categories of YouTube videos using machine learning technique, where it plays a major role in analysis of YouTube data such as likes, dislikes, comment count and views. YouTube can serve as a path to virality and fabricate online videos, hence finding the correlation analysis among the videos, which enables us to classify the viral and non-viral video categories, thereby analysing the linear relationship among the features (likes, dislike, views and comment count.