The paper discusses the prospects of AI in Oman market environment through the lens of industry experts. AI adoption remains a burning issue today in different parts of the globe as it acts as a game-changer in numerous industries; so is the case with the marketing departments. The research was carried out by the administration of questionnaires among 150 marketing practitioners to identify current AI status, its advantages, limitations and further prospects in the Omani context. The findings presented here highlight the fact awareness of AI in marketing context is high, but there are issues regarding data quality and availability of talent, as well as ethical issues around data privacy and AI bias. However, there exists a number of barriers and challenges which has impeded the adoption of AI solutions in Oman, no doubt there are many businesses that understand the potential of AI and are seeking to incorporate such into their marketing strategies. The paper argues that when correctly applied AI can prompt radical improvements in marketing in Oman, delivering benefits to the applying organization while enhancing customer experience and returns.