In the field of information systems, the primary theme has been on understanding the “information systems that include human activities” and designing information systems that harmonize with human activities. This paper introduces an educational method that utilizes a business game, developed to nurture the analytical and design competencies integral to information systems education, especially those involving human activities. Students engage in designing and developing information systems that support the management of the virtual companies they manage within the business game. The aim of this educational environment is to give students a deep understanding based on experiential learning by creating a context where analyzing and describing human activities has value in designing information systems. A pilot class was conducted targeting undergraduate students in non-CS, social informatics department. A qualitative analysis of student reports, aligned with the IS2020 curriculum standards, suggested potential deep insights into competencies in both the “Systems Analysis and Design” and “Business Process Management” areas.