The practice of investing is reminiscent of the saga of Odysseus’s Odysseussailors. The destination is known, as is the route. But the songs of the sirens are seductive and can lead to calamity on the rocks of misfortune. Just as Odysseus was seduced by the sirens’ song and distracted from his ultimate goal of reaching Ithaca, so investors succumb to recurring investment myths and lose sight of their investment objective of continuous capital appreciation. We lend from extant academic research to illustrate why investment myths are seductive, yet engender sub-optimal investment decisions.